Thought Leadership and Changing an Industry Being a CMO in an old industry feels a lot like being Marty McFly stepping out of the DeLorean and realizing you’ve accidentally landed in 1955, right out of Back to the Future. You’re holding cutting-edge social media strategies, explaining AI algorithms, and everyone around you thinks TikTok is a new wristwatch. You show up with thought leadership and ways to change the industry, but in legacy industries, being the futuristic thin