Thought Leadership and Changing an Industry Being a CMO in an old industry feels a lot like being Marty McFly stepping out of the DeLorean and realizing you’ve accidentally landed in 1955, right out of Back to the Future. You’re holding cutting-edge social media strategies, explaining AI algorithms, and everyone around you thinks TikTok is a new wristwatch. You show up with thought leadership and ways to change the industry, but in legacy industries, being the futuristic thin

Denial is the quiet, unseen threat inside most organizations. Leaders and employees assume that serious incidents “won’t happen here.” That mindset creates blind spots in planning and untested response protocols that only surface when an emergency strikes. When organizations are busy, understaffed, or focused on day-to-day operations, safety slips into the background.