AJ Frazer
Founder & CEO, Respondr
“We created Respondr to help close the distance between what an organization intends to happen and what people are actually prepared to do.”
Experience revealed a gap.
After years working in safety, preparedness, and crisis response, our founder saw the same challenge again and again: organizations often had plans, policies, and procedures, but the people responsible for carrying them out did not always have the information, practice, or support they needed in the moment.
Critical guidance could be difficult to find. Staff members were unsure where to report concerns or what to do next. Leadership struggled to maintain a clear picture of what was happening. And after an incident or exercise, valuable lessons were often difficult to capture and apply.
Respondr was created to close those gaps.